Measuring Customer Experience: How to Develop and Execute...

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Business & Economics - Sales & Marketing
Measuring Customer Experience: How to...

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Name: Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
ISBN: 9781349477340

Klaus, Philipp

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Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Категорії:

Business & Economics - Sales & Marketing

Рік:

2024

Видання:

2015

Видавництво:

Palgrave Macmillan

Мова:

english

Сторінки:

200